Omar in Ibiza
Omar and his friend Hugo were invited to be part of the amazing experience "Nude Project Mansion - Ibiza".
The Nude Project Mansion Ibiza 2026 is the third edition of an exclusive, highly anticipated summer brand activation and retreat hosted by Europe's fastest-growing lifestyle and streetwear brand, Nude Project.
Held in June 2026, the activation gathers top creative talent in a luxury private estate on the island of Ibiza. It serves as a physical manifestation of the brand’s core philosophy: "By Artists, For Artists".
Key Features of the 2026 Edition
- The Concept: What originally started as a simple corporate brand trip has evolved into a massive cultural milestone and marketing activation. It blends fashion, underground music, networking, and content creation.
- The Guest List: The event hosts more than 30 prominent national and international guests, including musicians, artists, digital content creators, and cultural icons. Notable names spotted during the 2026 events include Omar Rudberg, Alex Benlloch, and Bktherula.
- Curated Activities: Over the course of a week, guests participate in an array of exclusive experiences. These include themed dinner parties (celebrating the concept of sobremesa), customized wellness sessions, private boat trips, and dynamic DJ sets.
- The "Nude F.C." Theme: A major visual component of the 2026 mansion includes the "Certified Winners Club" and "Nude F.C." themes, tying the high-summer energy into sports-culture aesthetics.
- Organic Content Hub: Rather than a standard, rigid commercial campaign, the mansion functions as an open-source content factory. Spontaneous daily moments, house tours, and streetwear styles are broadcast continuously across social platforms like TikTok and Instagram.
How to Experience It
The Nude Project Mansion is a strictly private, invite-only event with no public ticket sales or guest list links. However, the brand uses the massive digital hype surrounding the mansion to launch and showcase its latest summer capsule collections and vacation essentials, which are made available to the public on the official Nude Project Online Store.