OMR Beauty
OMR Beauty is Omar Rudberg’s venture into the beauty industry, launched in 2023. Rather than a traditional celebrity makeup line, Omar focused on his personal passion: unisex fragrances and skin-enhancing products that reflect his "less is more" aesthetic.
The Brand Philosophy
- Genderless Beauty: Everything in the line is designed to be unisex. Omar wanted to create products that anyone could wear, regardless of gender identity.
- Clean and Minimalist: The packaging is sleek and modern, and the formulas emphasize a natural, glowing look.
- Personal Connection: Omar is the face and creative director, often sharing behind-the-scenes content of himself testing scents and textures.
Key Products
- "Intro" (The Debut Scent): The brand’s first fragrance, a "skin-scent" designed to be intimate and warm. It features notes of musk, sandalwood, and pear.
- "Duo" (The Follow-up): A more complex scent launched to complement "Intro," leaning into woodier and more sophisticated notes.
Major Milestones
- Global Expansion: While it started as a Swedish boutique brand, it quickly expanded to ship worldwide due to the massive international Young Royals fanbase.
- Award-Winning: The brand has been recognized in the Swedish beauty industry for its high-quality formulations, not just its celebrity name.
- Collaborations: In early 2026, Omar featured his close friend and co-star Edvin Ryding in promotional campaigns, which sent social media into a frenzy and solidified the brand's cult status.