May 2021

In May 2021, Omar Rudberg experienced a pivotal month that launched his transition into a solo superstar and global actor. 

The "Alla ba ouff" Release 

On May 7, 2021, Omar released his high-energy solo single "Alla ba ouff" under TEN Music Group. 

• Coca-Cola Partnership: The track was part of a major collaboration with Coca-Cola Sweden, which chose Omar as the first artist for its new music venture, helping produce and market the official music video.
• Music Video: Filmed at the popular Stockholm venue Trädgården, the video featured Omar’s signature high-energy choreography and solidified his new "urban-pop" solo identity. 

Young Royals Official Kickoff

May 2021 marked the official beginning of the global hype for the Netflix series Young Royals.

• Premiere Date Announcement: On May 19, 2021, Netflix officially announced that the series would premiere on July 1, 2021.
• Teaser & Trailer: The first official teaser and trailer were released during this month, giving fans their first look at Omar as Simon Eriksson.
• Filming Completion: Production for the first season officially concluded in May, allowing the cast to begin the international promotional cycle. 

Rising Media Presence

• Vogue Scandinavia: Omar began his long-term relationship with Vogue Scandinavia during this period, as the publication began preparing for its launch and identified him as a key figure in the "new Nordic" cultural scene.
• Social Media Surge: Following the trailer release, Omar's social media platforms saw the first wave of what would soon become a multi-million follower explosion.