A Star is Born
From the vibrant landscapes of Anaco, Venezuela, to the bright lights of Stockholm, Omar Rudberg’s journey is a rhythmic blend of two worlds.
Born Omar Josué González, he arrived in Sweden at age six, carrying with him a natural charisma that would soon make him a household name. Whether he is captivating global audiences as the soulful Simon Eriksson in Netflix’s Young Royals or commanding the stage with his infectious, Latin-infused pop, Rudberg embodies a rare kind of modern stardom—one that is fluid, fearless, and deeply authentic. A former boy-band sensation turned solo powerhouse and entrepreneur, he has spent over a decade evolving in the public eye, proving that his talent is as limitless as the borders he has crossed.
Childhood
Omar Rudberg’s childhood was a journey of resilience, deep family bonds, and an early, undeniable passion for performing. His earliest years were shaped by his close relationship with his mother, Wilnur. After his father left when he was just one year old, it was primarily the two of them until they moved to Sweden when he was six to start a new life with his Swedish stepfather, Thomas Rudberg.
A New Life in Sweden
The transition from Venezuela to the Nordic cold was not easy. Omar has spoken openly about the "othering" he felt as a young immigrant:
- Small Town Isolation: After spending his first years in a diverse school in Gothenburg, his family moved to the small coastal village of Åsa. Being the only immigrant child in his school, he faced significant bullying, including racist and homophobic remarks.
- Mother-Son Bond: These hardships only strengthened his relationship with his mother. He has shared stories of her defending him against bullies and has since tattooed her name, Wilnur González, on his shoulder.
- Identity Struggles: Growing up, he often felt like an outsider, struggling to balance his Latin American heritage with his new Swedish surroundings.
Early Musical Spark
Music served as Omar's escape and his path to belonging.
- The Early Performer: By age 10, he was already singing and dancing. At 11, he appeared on the Swedish talent show Talang (Sweden's Got Talent) in 2010, performing an energetic rendition of "Livin' La Vida Loca".
- Teen Stardom: His professional career launched incredibly early; by 14, he had joined the boy band FO&O, which eventually led to him opening for stars like Justin Bieber and One Direction before he had even finished school.
Omar eventually left high school to tour full-time, a risk that solidified his place in the entertainment industry.
Mamá Wilnur
Wilnur Rudberg played a foundational and hands-on role in her son's discovery, acting as his first manager, advocate, and documentarian during his childhood in Sweden.
The Early Digital "Manager"
- YouTube Documentarian: Long before the era of viral TikTok stars, Wilnur began recording Omar’s performances and uploading them to her own YouTube account as early as February 2010. These "grainy videos" served as a digital portfolio that allowed his talent to reach audiences beyond their small village.
- Talent Show Support: Wilnur was the driving force behind Omar entering local competitions. Most notably, she supported him when he appeared on the national stage at age 11 in the show Talang 2010 (Sweden's Got Talent), where he performed a Ricky Martin cover.
A "Warrior" for His Career
- Protecting His Passion: During a difficult period of bullying in the small village of Åsa, Wilnur was fiercely protective. Omar has shared that she once personally confronted one of his bullies at school to defend him and his love for performing.
- Facilitating the Move: When the bullying intensified, Wilnur helped facilitate a move to a larger, more diverse school in a bigger city. This change was pivotal, as it provided a more supportive environment where his music career could actually begin to take root professionally.
- Direct Involvement: Even as he reached adulthood and solo stardom, she remained involved in his creative life, appearing as the "make-up lady" for some of his music projects.
The "Mama" Tribute
Omar’s gratitude for her role in his discovery is immortalized in his song "Mama" from his debut album OMR. He has stated that he "owes his life" and his career to her, as she was the one who nurtured his talent when he had no one else to believe in him.
Boy Band Era
Omar Rudberg’s professional music career began in 2013 when he joined the Swedish boy band FO&O (originally The Fooo) at just 14 years old. The group became a major sensation in Scandinavia, known for their high-energy performances that combined pop vocals with parkour and intricate choreography.
Group Evolution & Members
The band underwent several name changes during their four-year run:
- The Fooo (2013–2014): An acronym of the members' first names: Felix Sandman, Oscar Enestad, Oscar "Olly" Molander, and Omar Rudberg.
- The Fooo Conspiracy (2014–2017): Renamed to reflect their growing international fanbase.
- FO&O (2017): After Oscar Molander left the group in late 2016, the remaining trio rebranded for their final year.
Major Achievements
- Opening for Superstars: The band’s very first live performance was as the opening act for Justin Bieber at the Ericsson Globe in 2013. They also opened for One Direction during their stadium tours.
- Award Success: During their active years, they won three MTV European Music Awards for Best Swedish Act (2014, 2015, 2016) and earned multiple Platinum and Gold certifications.
- Melodifestivalen: In 2017, they competed in Sweden's Eurovision selection show, Melodifestivalen, with the song "Gotta Thing About You", reaching the final.
Disbandment
In September 2017, the group announced an indefinite hiatus to allow the members to pursue solo projects. Omar launched his solo career shortly after in 2018, while his former bandmate Felix Sandman also achieved significant success in both music and acting (notably in the Netflix series Quicksand).
During his time with FO&O (also known as The Fooo and The Fooo Conspiracy), Omar Rudberg contributed to two studio albums, several EPs, and numerous singles that dominated the Swedish pop charts.
Studio Albums
- Off the Grid (2014): The group’s debut album as The Fooo, which famously topped the Swedish Albums Chart in its first week.
- FO&O (2017): Their self-titled final album, released shortly before their hiatus. It featured 15 tracks, including their popular Melodifestivalen entry "Gotta Thing About You".
Extended Plays (EPs)
- The Fooo (2013): Their debut release.
- Conspiration (2014): Peaked at number 19 in Sweden.
- Serenade (2014): Released primarily for the United States market.
- Coordinates (2015): Peaked at number 33 on the Swedish Albums Chart and included the hit "Wild Hearts".
Key Singles
Year
2013
2015
2016
2016
2017
Title
Build a Girl
Run With Us
Summer Love
My Girl
Gotta Thing About You
Info
Their first charting single, reaching #41 in Sweden.
Released as The Fooo Conspiracy.
A popular summer hit reaching #54 on the charts.
Later re-released as a "Euro Latino" version featuring Danny Saucedo.
Reached #7 on the Swedish Singles Chart following its Melodifestivalen success.
The In-Between
The transition from boy-band stardom to a solo career was a period of profound uncertainty for Omar Rudberg, marked by a sense of lost identity and a quiet, heavy depression.
When FO&O disbanded in 2017, Omar went from being part of a high-energy, chart-topping machine to standing entirely alone. He has since been candid about the mental health struggles he faced during those "gap years" between 2018 and 2020.
The Post-Band "Void"
- Loss of Purpose: After four years of constant touring and brotherhood, the silence was jarring. Omar described feeling "empty" and struggling to figure out who he was without his bandmates.
- The Pressure of Success: While his former bandmate Felix Sandman saw immediate solo success, Omar’s early solo releases didn't initially reach the same commercial heights. This sparked a period of intense self-doubt and a fear that his time in the spotlight was over.
Feeling "Stuck"
- Financial and Creative Strain: Omar has admitted that there were times he felt "stuck" in Sweden, wanting to create the Latin-infused music he loved but feeling limited by the industry's expectations.
- The 2020 Breaking Point: By the time 2020 arrived, Omar felt his music career had hit a wall. He later shared in interviews that he felt depressed and hopeless about his future in entertainment. He was essentially a "star" who couldn't find a clear path forward.
The Audition That Saved Him
Omar has often credited the casting of Young Royals as the turning point that pulled him out of that dark period.
- A Final Attempt: When he auditioned for the role of Simon, he wasn't an actor; he was a struggling singer looking for any spark of inspiration.
- Finding Simon: He has noted that he felt a deep connection to Simon’s own struggles with identity and being an outsider, which allowed him to channel his own sadness into the performance.
The global success of the show didn't just give him a new career—it gave him the confidence to return to music on his own terms, eventually leading to his debut album OMR and his recent signing with Atlantic Records.
Young Royals
Omar Rudberg's portrayal of Simon Eriksson in Young Royals (2021–2024) is the heart of the series. As a working-class, scholarship student at the elite Hillerska boarding school, Simon serves as the grounded, moral compass to Edvin Ryding’s Prince Wilhelm.
Character Background
- The Outsider: Unlike his wealthy classmates, Simon is a non-boarding student from the local town of Bjärstad. He lives with his mother, who has Latin American roots, and his sister, Sara.
- Talent: He is a standout member of the school choir, possessing a tenor voice that bridges the gap between his world and the elite circles of Hillerska.
- Identity: Simon is openly gay from the start of the series, possessing a quiet confidence and self-assurance that contrasts with Wilhelm’s internal struggles.
Key Character Arc
- Season 1: Simon and Wilhelm develop a secret romance that faces intense pressure due to their class differences and royal expectations. The season ends in tragedy after a private video of the two is leaked by Wilhelm’s cousin, August.
- Season 2: After Wilhelm denies being in the video, a heartbroken Simon attempts to move on but eventually reconciles with the Prince. The season culminates in Wilhelm publicly admitting his involvement during a speech, standing in solidarity with Simon.
- Season 3: Now dating openly, the pair navigate the restrictive nature of royal life. Simon struggles with the palace's demands for him to be invisible and silent on social media. By the series finale, they find a "middle way," prioritizing their love over royal duty.
Core Themes & Traits
- Class Conflict: Simon is often mocked as a "Sosse" (socialist) by wealthier students and is critical of the monarchy's elitism.
- Selflessness: He frequently puts others first, particularly his sister Sara and his father, who struggles with addiction.
- Honesty: Simon’s refusal to hide who he is serves as the catalyst for Wilhelm's own growth and eventual break from royal tradition.
Filmography
In the 2023 Swedish slasher film Karusell (Carousel), Omar Rudberg plays the lead role of Dante. This project marked his official feature film debut, showcasing his versatility beyond his breakout role in Young Royals.
Role and Plot Details
- Character: Dante is part of a group of former high school friends who win an exclusive, private VIP preview of "Halloween at Liseberg".
- The Conflict: Dante is the former "old flame" of the main character, Fiona (Wilma Lidén), but arrives at the park dating their former friend, Jenny.
- The Setting: The film takes place over a single night at the Liseberg amusement park in Gothenburg, which has been closed to the public.
- The Nightmare: What begins as a night of private rides and celebration turns into a fight for survival when the group realizes they are being hunted by a masked killer.
Production Highlights
- Filming Atmosphere: The movie was filmed almost entirely at night at Liseberg. Rudberg described the experience as a "modern youth horror" film that captures a contemporary vibe and realistic dialogue.
- Soundtrack Contribution: Rudberg also contributed to the film's music, releasing the "Coast Side (Carousel Remix)," which was used during the end credits.
- Release: Karusell premiered in Swedish theaters on October 20, 2023, specifically timed for the Halloween season.
His Solo Career
After the high-energy boy band years, Omar’s solo career has been a journey of finding his own voice—blending his Venezuelan roots with sleek Scandinavian pop.
1. The Latin-Swedish Fusion (2018–2020)
Omar launched his solo path by embracing his heritage. His debut single "Que Pasa" (2018) and his Melodifestivalen entry "Om om och om igen" (2019) established him as a rhythmic, bilingual artist. During this time, he balanced singing in both Spanish and Swedish, carving out a unique niche in the Nordic music scene.
2. The OMR Era & Global Breakthrough (2021–2022)
The global explosion of Young Royals gave Omar a massive international platform. He leaned into this momentum by releasing:
- "Omar Covers" (2021): An EP featuring the soulful tracks his character, Simon, performed in the show (like "It Takes a Fool to Remain Sane").
- OMR (2022): His debut studio album. It was a confident mix of upbeat dance tracks like "Mi Casa Su Casa" and vulnerable ballads like "Mama."
- "Moving Like That": His 2022 Melodifestivalen entry, which showcased his growth as a polished, high-performance pop star.
3. International Expansion (2024–Present)
Recently, Omar has shifted his focus toward the global stage:
- Atlantic Records: In 2024, he signed a major deal with Atlantic Records (home to stars like Ed Sheeran and Burna Boy) to push his music further into the US and UK markets.
- Every Night Fantasy EP: This 2024 release marked a move toward a more mature, synth-heavy "80s-inspired" sound, featuring the lead single "Red Light."
- First Headline Tour: He successfully completed his first solo tour across Europe and select US cities (like New York and LA), proving his ability to sell out venues as a headliner.
4. Music & Touring
- Upcoming Album (OR2): Rudberg is expected to release a new project, potentially titled OR2, in 2026. This follows his late 2025 singles "Malandro" and "Dying", the latter of which featured a cinematic music video titled Dying: A Moving Portrait.
- 2026 Live Performances: He has announced festival dates for the summer, including a headlining slot at the Rainbow Festival in Cologne on June 27, 2026. He has hinted that this may be his only festival appearance for the summer season.
- Recent Touring Success: He recently concluded a major European tour in late 2025, where he served as the opening act for Zara Larsson on her Midnight Sun tour across 17 cities.
5. Acting & Media
- Post-Young Royals Projects: While Young Royals concluded in 2024, Rudberg has teased future professional collaborations with his co-star Edvin Ryding.
- Representation: He continues to be represented by Atlantic Records internationally and TEN Music Group in Sweden as he transitions toward more global, English-language pop projects.
6. Business & Brand
- OMR Beauty: Rudberg remains active with his brand, OMR Beauty, recently featuring promotional content with Edvin Ryding in early 2026.
- Cultural Impact: He remains one of Scandinavia's most prominent pop figures, having recently swept the 2025 Rockbjörnen awards, winning four titles including Male Artist of the Year and Swedish Song of the Year.
OMR Beauty
OMR Beauty is Omar Rudberg’s venture into the beauty industry, launched in 2023. Rather than a traditional celebrity makeup line, Omar focused on his personal passion: unisex fragrances and skin-enhancing products that reflect his "less is more" aesthetic.
The Brand Philosophy
- Genderless Beauty: Everything in the line is designed to be unisex. Omar wanted to create products that anyone could wear, regardless of gender identity.
- Clean and Minimalist: The packaging is sleek and modern, and the formulas emphasize a natural, glowing look.
- Personal Connection: Omar is the face and creative director, often sharing behind-the-scenes content of himself testing scents and textures.
Key Products
- "Intro" (The Debut Scent): The brand’s first fragrance, a "skin-scent" designed to be intimate and warm. It features notes of musk, sandalwood, and pear.
- "Duo" (The Follow-up): A more complex scent launched to complement "Intro," leaning into woodier and more sophisticated notes.
Major Milestones
- Global Expansion: While it started as a Swedish boutique brand, it quickly expanded to ship worldwide due to the massive international Young Royals fanbase.
- Award-Winning: The brand has been recognized in the Swedish beauty industry for its high-quality formulations, not just its celebrity name.
- Collaborations: In early 2026, Omar featured his close friend and co-star Edvin Ryding in promotional campaigns, which sent social media into a frenzy and solidified the brand's cult status.
The Upcoming
In 2026, fans of Omar Rudberg can expect a year dominated by his global musical expansion, including a highly anticipated new album and a return to the live stage.
Music: The "OR2" Era
- New Studio Album: After years of anticipation following his debut OMR, a new album—frequently referred to by fans and industry snippets as OR2—is slated for release in 2026.
- New Sound: Building on the momentum of 2025 singles like "Malandro" and "Dying", this project is expected to further explore his mature, English-language pop sound under Atlantic Records.
Live Performances & Touring
- Festival Season: Omar is confirmed to perform at the Rainbow Festival in Cologne, Germany, on June 27, 2026.
- Swedish Concerts: Fans in his home country can win exclusive tickets and meet-and-greets for upcoming 2026 Swedish tour dates through charity initiatives like Musikhjälpen.