Brotherhood

The photoshoot of Omar Rudberg by photographer Adam Klingeteg is an iconic series from January and February 2020. These photos were primarily used as promotional material for his first Swedish-language single, "Dum." 

Photoshoot Details

• Purpose: Promotional press photos and the official single cover for the release of "Dum" and its subsequent acoustic version.
• Aesthetic: The shoot is known for its high-fashion, moody atmosphere, often featuring Omar in a sheer black top or intimate, close-up portraits.
• The "Brotherhood" Link: While not titled "Brotherhood" at the time, fans often categorize these images under that theme today because they capture the beginning of his deep, personal era of Swedish music.