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"I think the tracklist for my new album is set…" - Omar, April 14 via Twitter

YSL Ads

In April 2026, Omar Rudberg continued his partnership with YSL Beauty, most notably through a digital campaign for the YSL Loveshine product line.

YSL Campaign Details: April 2026

Product Focus: Omar promoted the YSL Loveshine Plumping Lip Oil Gloss and Lash Latex Mascara in multiple social media advertisements throughout the month.
ELLE Gala Collaboration: During the ELLE Gala 2026 on April 24, Omar was seen getting ready with a professional makeup artist using YSL Beauty products before presenting the "Best Dressed Man" award.