In July 2018, Omar Rudberg was deep in preparation for the second major release of his solo career. Following his successful solo debut in February with "Que Pasa," this month was marked by promotional work and rehearsals for his upcoming music and live performances. 

 

Key Events & Milestones

• "La Mesa" Promotion: Much of July was spent preparing for the release of his second solo single, "La Mesa" (featuring Elias Hurtig). Although the song officially dropped on August 17, 2018, the promotional photoshoots and teaser campaigns were largely conducted in July.
• Artistic Evolution: This month represented a critical period for Omar as he solidified his post-FO&O identity. He was actively working with TEN Music Group to refine his musical direction, leaning further into bilingual lyrics (Swedish and Spanish) and reggaeton influences. 

 

Visuals and Media

• Photoshoots: Professional photography from July 2018 often featured Omar with his iconic natural curls, a look that became a hallmark of his early solo era. Many of these images were used for the cover art and press releases for his summer music.
• Studio Sessions: He was frequently in the studio during this time, working on tracks that would eventually form part of his debut solo performances and later releases.