Nudient Bold

November, 2021

In November 2021, Omar Rudberg collaborated with the Swedish tech brand Nudient to launch a limited-edition version of their BOLD phone case.

 

The "BOLD" Collaboration

The collaboration officially launched on January 25, 2022, but promotional teasers and the creative process were a major part of Omar's schedule in late 2021.

  • Design Philosophy: The case was designed to celebrate those who "dare to be themselves" and follow their own path, a message Omar frequently emphasized during the campaign.
  • Case Details: Omar designed his own variants of the BOLD case, which featured:
    • Linen Tangerine: A creamy beige case with a metallic orange camera protector.
    • Electric Orange: A vibrant orange case with a metallic gold camera protector.
  • Sustainable Materials: The cases were made from 100% recycled plastic with a smooth silicone-like finish for protection.

 

Visual Highlights

The campaign featured editorial photography of Omar showcasing the cases as high-fashion accessories, aligning with his "Prince of Pop" image from that same period.

 

Timeline Context

While the Nudient x Omar Rudberg collection officially dropped in early 2022, fans first saw Omar using the Urban Grey and other BOLD prototypes in his social media posts throughout October and November 2021.