OMR Beauty pop-up store - Berlin

OMR Beauty held its first-ever physical pop-up store in Berlin on November 1, 2025. The event was a one-day-only opening that drew massive crowds, with fans reporting long lines to enter. 

Event Location and Details

• Venue: Open Space, Linienstraße 111, 10115 Berlin.
• Hours: The store was open from 10:00 AM to 4:00 PM CET.
• Founders' Presence: Both Omar Rudberg and Edvin Ryding were at the store to welcome fans. They provided a live tour of the space via a TikTok livestream and participated in photo opportunities with attendees, though it was not structured as a traditional "close-up" meet-and-greet. 

Products and Sales

• Available Scents: The pop-up featured the brand's signature scents: Intro, Duo, and Fluid.
• Exclusives: Products were primarily available in limited-stock bundles. The event also featured a preview of upcoming items.
• Announcements: Following the pop-up, Omar announced that INTRO and FLUID perfume oils would officially launch on his birthday, November 12th.
• Payment Policy: The store operated on a card and digital payment only basis; no cash was accepted. 

Fan Experience

Because of the high demand, the store had a limited capacity, requiring a natural "flow" of guests in and out. For fans unable to travel to Berlin, the brand hosted a TikTok LIVE session during the opening to provide a first look inside the space.