OMR Beauty Fluid

FLUID is a unisex fragrance from Omar Rudberg's brand, OMR Beauty, designed to celebrate the "fluidity of identity" and movement. It was officially launched on June 4, 2025, and is available as both an Eau de Parfum and a concentrated Perfume Oil. 

Scent Profile

According to OMR Beauty and Fragrantica, the fragrance is a "sheer floral and modern musk" that balances airy top notes with a warm, ambery-gourmand base.

• Top Notes: Luminous lily of the valley, jasmine, vanilla, and soft musk.
• Heart Notes: Tonka bean, heliotrope, amber, and cooked sugar.
• Base Notes: Clean cedarwood and green galbanum. 
  
  

Product Variants

• FLUID Eau de Parfum: A 50 ml spray designed for a modern, expressive atmosphere.
• FLUID Perfume Oil: An alcohol-free, travel-friendly oil blended with jojoba, grapeseed, and marula oils for an intimate "skin scent" experience.
• Signature Set: A curated trio set featuring 10 ml perfume oils of INTRO, DUO, and FLUID, intended for layering or standalone use. 
  
  

Brand Philosophy

OMR Beauty products are vegan, cruelty-free, and designed to be unisex, aiming to encourage users to express their unique style without gendered limitations. Omar Rudberg has described the scent as being for those who "refuse to be put in a box".