YSL Beauty Love Game

In early April 2025, Omar Rudberg traveled to Miami for a high-profile collaboration with YSL Beauty, which he referred to on social media as the "love game". 

Event: The YSL Beauty LOVE CLUB

Omar was a guest of honor at the YSL Beauty LOVE CLUB, a one-day pop-up event held on April 4–5, 2025, in Miami’s Design District. 

• Theme: The event celebrated "fearless self-expression" and marked the launch of new products, specifically the YSL Loveshine Lip Oil Plumping Gloss and Make Me Blush Powder Blush.
• The Experience: The venue featured iconic photo spots and an immersive environment. Omar attended alongside stars such as Lila Moss (YSL Beauty US Ambassador), Nicole Richie, and Ryan Destiny.
• Entertainment: The evening featured a surprise performance by the Grammy-winning EDM group RÜFÜS DU SOL. 

Digital Campaign

During the trip, Omar participated in a social media campaign for #YSLMakeup, sharing content from the "Love Game" experience and promoting the brand's lip oils to his followers. He described the trip as part of his "global domination" strategy following the conclusion of his European tour.