OMR Beauty Occasions collection

In November 2024, Omar Rudberg's brand, OMR Beauty, officially launched the Occasions Collection, a curated trio of perfume oils designed to evolve with the wearer throughout the day. 

The collection became available for purchase on November 20, 2024, following a pre-order period that began earlier in the month. 

Collection Overview

The Occasions Collection consists of three distinct perfume oils—Brunch, Lunch, and Dinner—intended to be worn standalone or layered together. 

• Formula: The scents are alcohol-free, concentrated perfume oils crafted in Sweden.
• Ingredients: They are blended with fast-absorbing jojoba oil and enriched with grapeseed, marula, squalane, and vitamin E to nourish the skin while providing a lasting scent.
• Genderless: Consistent with the brand's mission, the collection is designed as high-quality, genderless products for everyone. 

Fragrance Profiles

According to OMR Beauty, the Occasions Collection features distinct, blended scents designed for different parts of the day:

• Brunch: Citrus and spice, featuring notes of Mandarin, Lavandin, and Cedarwood.
• Lunch: Floral and woody, with Bergamot, Orris, and Sandalwood.
• Dinner: Rich and spicy, combining Orange, Nutmeg, and Patchouli. 

Launch Events and Availability

The release coincided with the brand's one-year anniversary, featuring a pop-up event in Berlin to showcase the new collection along with the Intro and Fluid oils. 

• Promotions: During the launch week of Nov 18–23, 2024, an Occasions Set bundle was available, with special offers including a complimentary oil with select purchases.