OMR Beauty at Lyko

OMR Beauty, the unisex beauty brand founded by Omar Rudberg, is officially available for purchase through the Nordic beauty retailer Lyko.

Lansering & Retail Details

• Official Launch: The brand officially launched at Lyko on February 16, 2024.
• Availability: Products are available both online at Lyko.com and in select physical stores.
• Flagship Event: To celebrate the launch, Omar Rudberg held a live signing event at the Lyko Flagship Store on Drottninggatan 39 in Stockholm in February 2024.
• Regional Reach: In addition to Sweden, OMR Beauty products can be found on Lyko’s regional sites for Norway, Finland, Denmark, and the Netherlands. 

Featured Products at Lyko

The retailer carries high-quality, vegan, and unisex products from the brand:

• INTRO Eau de Parfum (50 ml): The brand's signature fragrance, described as a fresh, citrusy scent.
• Unisex Fragrance Focus: Lyko highlights OMR Beauty for its mission to break gender stereotypes in the beauty industry.
• Pricing: As of early 2026, the INTRO Eau de Parfum is typically priced around 595 kr.