YSL Beauty Light Club

In August 2024, Omar Rudberg made a high-profile appearance at the YSL Beauty Light Club experiential event held during the Way Out West music festival in Gothenburg, Sweden (August 7–9, 2024). 

Event Highlights

• Way Out West Presence: The YSL Beauty Light Club was an immersive pop-up at the festival that combined beauty, fragrance, and music. Omar attended as a brand partner, showcasing his long-standing collaboration with YSL Beauty.
• Visuals & Style: Omar shared "get ready with me" (GRWM) content and event highlights on his social media, featuring YSL products like the MYSLF fragrance and YSL Loveshine lip products.
• Social Circle: He was seen at the event with other Swedish influencers and creatives, including photographer Sandra Hallin and Ludde Blomqvist. 

Context in August 2024

This appearance was part of a major month for Omar, following his inclusion in the Variety Young Hollywood Impact Report and his attendance at the Variety Power of Young Hollywood event in Los Angeles on August 8, 2024. He effectively transitioned from the US-based Variety event to the YSL Beauty activations in Sweden within the same period.