OMR Beauty Launch

Omar Rudberg officially launched his beauty brand, OMR Beauty, on November 22, 2023. The brand debuted with its first product, a unisex fragrance named Intro. 

Product Launch Timeline

• Intro (Debut Fragrance): Released on November 22, 2023. The scent is described as sweet and bright, packaged in a signature square purple bottle.
• Duo (Second Fragrance): Launched in June 2024 as a collaboration with his Young Royals co-star Edvin Ryding.
• Occasions Collection: A series of perfume oils including Brunch (October 2024), Lunch, and Dinner (November 2024).
• Expansion: The brand has since expanded into lifestyle products, including the OMR Hoodie (August 2024) and the Copper Candle (December 2025).