OMR Beauty Intro

November 22, 2023

Intro is the debut unisex fragrance from Omar Rudberg's brand, OMR Beauty, launched on November 22, 2023. It is designed to be a "love letter" from Omar, encouraging users to be their true, unapologetic selves.

 

Scent Profile

The fragrance is an aromatic, woody-amber Eau de Parfum that balances bright citrus-spice with soft floral and warm base notes:

  • Top Notes: Grapefruit, Spicy Ginger, and Brazilian Pink Pepper.
  • Heart Notes: Apple, Lavender, and Green Leaves.
  • Base Notes: Sandalwood, Amber, and Orris.

 

Product Details & Availability

  • Formulations: Available as a 50 ml Eau de Parfum spray and a concentrated alcohol-free perfume oil.
  • Pricing: The Eau de Parfum is typically priced at €59.95 (approx. $99 / 750 SEK).
  • Retailers: It can be purchased directly from the official OMR Beauty store and through major Swedish beauty retailers like Lyko.
  • Ethos: All OMR Beauty fragrances are vegan.