Aftonbladet

February 6, 2022

In February 2022, Omar Rudberg was a frequent subject in Aftonbladet, primarily due to his participation in Melodifestivalen 2022 and his rising international profile from Young Royals.

 

Melodifestivalen Coverage

  • The "Mello Fiasko": Following his performance of "Moving Like That" on February 5, 2022, Aftonbladet reported on his unexpected elimination in the first heat.
  • Reaction to Loss: Despite the result, Omar told Aftonbladet on February 5 that it was "not the end of the world" and that he was grateful for the chance to promote his new music.
  • Music Video Strategy: Aftonbladet's Schlagerbloggen noted that Omar released the music video for "Moving Like That" immediately after his loss to maintain momentum.
  • Fan Interactions: An interview published on February 5 titled “Fansens sexnoveller om Omar Rudberg” addressed the "strange" experience of fans writing erotic fan fiction about him following his Netflix success.

It would be his big comeback on the music scene.

But Netflix star Omar Rudberg was eliminated in the first round of Melodifestivalen.

– It's clear that I would have wanted to go to the final and win it all, he says.

Omar Rudberg , 23, was aiming to make it to the Eurovision Song Contest with the song " Moving like that". Instead, he was eliminated in the first round of the Melodifestivalen .

“Not the end of the world”

Despite the fiasco, Omar Rudberg says he is satisfied with his fifth place finish.

– It's not the end of the world. That you even get to stand here and promote your new music and that it's released. I think my music video already has several thousand views and comments in such a short time and why should I complain?

At the same time, he admits that it is somewhat disappointing that he did not secure a place in the final. – It's clear that I would have liked to go to the final and win it all, but you can't expect it that way, it's a competition and the entire Swedish people vote. You can't think that everything is gold and green forests. Prepared for bottom placement When he competed in Melodifestivalen 2019, he ended up in sixth place and was forced to leave the competition immediately even then . – Anything can happen and I was really prepared for that, says Omar Rudberg. Omar Rudberg: "What else should you do?" During the broadcast, the Melodifestivalen app started to malfunction and eventually crashed completely. This caused problems for SVT, which had to change the entire voting process at the last second. Viewers were unable to vote in the app as planned. – Obviously it affected absolutely everyone because there you missed any number of votes, which would have definitely made a difference in the numbers, I guess. But it is what it is. The app crashes, what else can you do? I'm so happy that I got to be part of it, says Omar Rudberg.

Results of round 1 To the finals  

Hold Me Closer - Cornelia Jakobs  

Innocent Love - Robin Bengtsson 

To the semi-finals  

As you wish - THEOZ  

Hallabaloo - Danne Stråhed

Out of the competition

Place 5: Moving Like That - Omar Rudberg

Place 6: Let There Be Angels - Shirley Clamp  

Place 7: Bananas - Malou Prytz 

Number of voters: 207,996

Number of SEK collected for Radiohjälpen: 594,955 SEK