In 2026, OMR Beauty has transitioned from being a fragrance-only brand into a lifestyle and apparel label. Following the official release of the Copper Candle in early January, the brand launched its first clothing item, the OMR Hoodie, in March 2026. 

Recent 2026 Releases

• OMR Hoodie (Apparel): Launched on March 10, 2026, this is the brand's first foray into fashion. It is a mid-weight, unisex hoodie made from 80% organic cotton and 20% recycled polyester. It is available in three colors: Black, Dark Grey, and Beige.
• Copper Candle (Home Fragrance): While pre-orders began in late 2025, deliveries and the official retail rollout occurred in January 2026. This 280g soy-wax candle features notes of clove, tobacco, and musk.
• FLUID (Fragrance Expansion): Although first teased in mid-2025, the FLUID Eau de Parfum and its corresponding Perfume Oil have become core 2026 inventory. The scent is a sheer floral with notes of lily of the valley, jasmine, and tonka. 

Upcoming & Teased Products

According to social media updates from co-founder Omar Rudberg in March 2026, several new products are currently "in the works". Instagram

• New "Essentials" Scent: There are indications of a new addition to the "Essentials" line, which currently includes Intro, Duo, and Fluid.
• Time-of-Day Perfume Oils: Fragrantica and other industry listings have recently categorized potential new oil releases titled Brunch, Lunch, and Dinner, suggesting a collection based on daily rituals.
• Expanded Apparel: Following the success of the hoodie, the brand has hinted at a larger "apparel drop" coming to physical stores soon. 

Brand Partnership Milestone

As of the start of 2026, actor Edvin Ryding officially became an equal partner in OMR Beauty alongside Omar Rudberg. This partnership is expected to drive the brand's creative direction for the remainder of the 2026 "next chapter".