March 10, 2026

The OMR Hoodie, the brand's first apparel release, officially launched on March 10, 2026. This drop marked a global expansion for OMR Beauty, making apparel available to over 70 countries, including new markets like Argentina, Brazil, and India. 

Product Details

The hoodie is designed as a "soft, mid-weight essential" for everyday wear. 

• Material: Made from 80% organic cotton and 20% recycled polyester with a smooth exterior and extra-soft hand feel.
• Fit: Features a unisex regular fit. According to omrbeauty.com, sizes are listed as US sizes; European customers are recommended to order one size down for a standard fit.
• Colors: Available in three colors: Black, Dark Grey, and Beige (Desert Sand).
• Price: $82 / €71 / 750 SEK. 

Sustainability & Ordering

To reduce waste and unnecessary production, OMR Beauty uses a made-to-order model for this collection. 

• Production: Each hoodie is produced specifically after an order is placed.
• Returns: Because items are made to order, size exchanges are not available.
• Exclusivity: The collection is available exclusively through the official OMR Beauty store. 

Campaign Highlights

The launch featured a campaign with co-founder Omar Rudberg and his Young Royals co-star Edvin Ryding, who were photographed together in the new apparel. The brand also promoted the hoodie alongside the newly released Copper Candle.