During his visit to Gothenburg for the Way Out West festival in mid-August 2026, Omar Rudberg partnered with YSL Beauty for a promotional campaign and Q&A feature. 

As an ambassador for the brand, Rudberg filmed a brand feature on August 14, 2026, on-site in Gothenburg: 

💄 YSL Loveshine Campaign & Feature

• The Interview: Dressed in YSL, Rudberg answered career and beauty questions for a brand promotional video. When asked about his career highlight, he noted that his own Europe and US headline tour was "magical" and made him pinch himself. 
• Product Endorsements: He actively promoted the YSL Loveshine Lip Oil Gloss, giving it a "10 out of 10" review and mentioning his personal obsession with keeping his lips moisturized. He also emphasized his love for high-quality skin products that give him confidence. 
• The Festival Connection: Joking during the brand interview, Rudberg stated, "YSL Beauty, you have to invite me to every festival that you attend, because this is the new normal now."